Using digital technologies in strategic communications and outreach
Digital technology offers peace operations opportunities for outreach through mass and targeted communication, for instance to render dialogue initiatives and consultative processes more inclusive and access communities which are usually hard to reach or marginalised. Social media has been used to mobilise populations for a cause, expanding the conversation, and generating ownership. At the same time, mass communication technologies can be used to conduct a disinformation campaign or subvert a political process. The importance of social media as a space and as a tool have made strategic communications an increasingly central task for peace operations, to convey roles and activities, visualise progress or aid decision making. (Image: Thomas Mandrup)
„There is no longer a ‘peacetech’ field separate from ‘traditional peacebuilding.’ As conflict becomes increasingly digital, as we seek to foster connection and build bridges in a digital age, the peacebuilding field must embrace digital approaches.” (Medium.com)
